Summary: 4 Tips to promote your band.
1. Make your name stand out
It can be hard to get your name out with all of the clutter people see and hear throughout the day. A good tip to get your name out would be to branch out and spread word of mouth about your band. There are many ways to make your bands name stand out:
· Logo
o KIS - Keep It Simple!
o Make sure it is appropriate and distinctive for your band
o Colors, fonts, and images gree with each other
· Banner
o Create a memorable banner to always place behind your band while playing at a concert- people remember logos and colors to match up with who you are… think about it- What color do you think for Coca-Cola? Red.
· Pictures
o Every band needs a great picture—make sure you have a certain style you want to portray to your audience
· Newspaper Articles/Press Releases
o The best way to get your name out is to be out there. That means capturing your concerts through audio and video, going to many events and shows, and network with all different types of people. You never know who could help you out in the end.
2. Interact with your audience through social media
If you don’t have a Facebook, Twitter, Myspace, or YouTube account get one now! By having your own bands webpage, your fans are able to track your daily lives from your music, tour dates, pictures, or concerts they may have been to. People love to personally connect with their favorite bands on the Internet and it is a definite bonus if you comment back to create that relationship every fan wishes for. Your fans may also want to receive a daily/weekly newsletter so they can follow your band even more and receive special updates just for them.
*TIP- Remember to close your newsletter with a call to action to encourage your readers to be more involved and visit more often.
In addition, by doing this- their friends will see who they are talking to and it will create more visitors to your page AND your music. If your fans are checking you out- their friends will also want to.
3. Advertise, Advertise, Advertise!
Remember a press kit is an important key starter for your band which should include: the bio for your band, a photo postcard to be remembered by, articles or CD reviews, and your CD or download card.
This is the first step to advertising for your band. Although, there are many other ways to promote your band using banners, websites, stickers, flyers, posters, etc. By promoting your band on many different outdoor advertisements, it creates awareness to a new audience. Distrophonix can help with these services by creating your bands own graphic design, stickers, T-shirts, and promoting your music on Rock Band.
4. Support Others
By coming to show support for other bands and people, it shows that you and your band care about music, your fans, and what else is out there.
Distrophonix employees take time off work to go serve meals to the homeless and hungry of Baltimore City by volunteering at Our Daily Bread Soup Kitchen. This summer, Distrophonix will be collaborating with local bands to sing to the homeless. This is a great opportunity to show your support for others and also promote your band. To see pictures of some of the work Distrophonix does there please check out their Facebook page.
By: Deborah Hercenberg
Deborah is a marketing consultant to Distrophonix LLC. Distrophonix LLC is a music marketing and distribution company based in Baltimore, MD. They design marketing plans for musicians, as well as offer digital distribution, CD pressing, download cards and mastering.
No comments:
Post a Comment