Sunday, January 1, 2012

Should You Move to Nashville, NYC, or Los Angeles?

Should You Move to Nashville, NYC, or Los Angeles?

Got this in my email box...
I live in Ottawa, Canada and have been struggling for the past 5 years to keep a band together long enough to build momentum with my music. Every time i start building, some idiot quits for what has become an encyclopedia of reasons. I've heard them ALL. I have a professionally recorded and partially mixed album (which i wrote and co-produced) filled with what people describe as 'bloody awesome' tunes. Mike Turner (Our Lady Peace), Dave McMillan, Jason Pierce, Shawn Lefevbre and Adam Kasper all worked with me on it. People keep saying 'if you can't conquer your city 1st, don't expect to conquer the world', but i can't get anywhere here. 
My question is this: Would you recommend packing up and moving to a better music mecca, or staying and marketing myself as an individual artist (rather than my band), maybe getting interest from an indy label that way and hooking up with the right musicians then??
Good question! Am going to answer it in two parts. The first about the general concept of moving and the second with something specifically regarding Ottawa (and Canada in general)...

I think it's great to be in a "music center" like Nashville, NYC, or Los Angeles. You'll have a lot of opportunity that you won't have in a city without a similar infrastructure of all things music business, such as labels, managers, studios. or other quality musicians.

With that said, you don't have to be in one of these cities to do well in the music business. Sometimes, it may actually be better that you're not, since the "that's the way we do things around here" mindset is common and may not work for what you're doing. I love Nashville as much as anybody, but an inability to think differently from what everybody else is doing has killed off (or changed beyond repair) a lot of really cool projects that simply didn't fit the mold.

So the answer is, "I don't know." But I do know that keeping a band together can be tough anywhere you are. If you're thinking of moving though, I'd suggest a couple of trips to check out where you want to move to-- one during an event such as a music conference or festival and one on a random week when nothing special is happening. I'd also try to connect with "locals" online, via songwriting and musician organizations.
Before doing that though, the first thing I'd look at is yourself... In this case, specifically about how you're connecting with other band members.

From my experience, the best results come from when you're very clear about who you are, what you want, and where you want to go. Clarity if half the battle...at least.

For more info on the subject, check out this episode of Music Business Radio with Chris Pandolfi. He's in a band called The Infamous Stringdusters and talked a lot about keeping a band on the same page and moving forward. And The Infamous Stringdusters has six people, so he knows as much as anybody!

About your specific location...

One of the things about Canada that I love is that you have an audience that is hungry for Canadian acts. It's very easy for many countries, especially one so close to the United States, to get lost in the music that is created here. The upside of that though, is that the "local boy makes good" act can absolutely kill it.
So why aren't more acts conquering Canada? The main one is that it's huge and you're going to have to hit the road to make it happen... That means playing all the little towns from Toronto to Vancouver. If you can though, you can have a long career. Just ask Trooper or any of the other Canadian bands still working after 30+ years of doing it.
Best wishes!

Source: www.MusicMarketing.com

How to Reach Your Music Business Goals in 2012

How to Reach Your Music Business Goals in 2012

Here's a quick exercise you can do to reach your music business goals (or any goal) in 2012.
         
1. Make a list of 10 goals you want to achieve in 2012.
       
2. Below each goal, list three things you can do right now take to make it happen.

For example, if your goal is "Play 50 shows in 2012," action steps can include, "Call the booker from Club ABC," "Update press kit," and "Call Band XYZ about an opening slot."

3. Take action.

Do this daily and you'll be amazed when 12/31/2012 rolls around. Your goals should be big enough that it will take a while for you to achieve them. If you can achieve a goal this month, you're thinking too small. Stretch yourself.  Can a goal be too big? Only if it's something that will cause you to sabotage it. A good rule of thumb I use, especially when a goal is sales related, is to think of the highest number that you can realistically sell now and then double it.

By doing this exercise every day, your capacity to make things happen will be expanding, so take that into account. The goal has to be something you can get your head around though or else you'll give up, using the excuse that it's "impossible."  Impossible only means it hasn't been done yet. Still, you have to sell 10,000, and then 100,000, before you can get to 1,000,000. Take things in chunks and you'll get where you're going.

Source: www.MusicMarketing.com

Saturday, November 12, 2011

Confessions of A Distrophonix Intern


Confessions of A Distrophonix Intern

If you are reading this you are probably considering going after an internship at Distrophonix.  I wanted to give you some back ground about my experiences there so you can decide if it would be a good place for you.  Also, I know that this internship is a hard one to get because so many people apply to it every semester.  So hopefully my tips will make it a little easier for you to be accepted.

What To Expect:

If you are expecting a corporate type of internship you will be very surprised about how Distrophonix is run.  This is probably the most fun and laid back work environments you have ever been in.  For example, Bryan, the head mastering engineer always brings his dog, Turk, to work with him.  How many jobs can you do that at?  Even though Distrophonix is a decent size company, they make a real effort to not have the typical corporate culture.

Expect the unexpected all of the time.  Something random always happens at the office.  One time I came into my internship to find out that they were filming a Hollywood movie right outside the office.  Another day I came in to find out that we were all taking a field trip to a local studio for the day.

Every Friday at 5, after work is done, they host something called “Beer Friday”.  That is when all of these local musicians and Distrophonix employees get together at the Distrophonix office and have a few beers in the courtyard and hang out till all hours of the night playing music and talking.

The Type Of Work You Will Do:

I went in to this internship thinking that I was going to be doing clerical work.  Not at all what ended up happening.  They believe in finding an interns strengths and interests and then designing the internship program around that.  I am really into Social Media so my job ended up being in charge of Facebook, Twitter, and helping out with contests.

How To Get The Internship:

When I applied for the internship there were 20+ students for 3 spots.  Here is what set me apart.  I went in there knowing everything I could about the company.  I asked a lot of questions during the interview and I think that ended up showing them that I really was interested in the company and not in just getting a few credits on my transcript. 

Other suggestions:  They seem to like energetic and outgoing people.  They also want people that have some sort of music background obviously.

Things I Liked:

-Take everything you learned in school and throw it out the window when you go to Distrophonix.  The methods they use when it comes to organization and marketing are extremely innovative.  You will get real world experience there.  This is not stuff you will learn in any book.

-I liked how much they cared about their clients.  No client was a number to them.  They make a real effort to get to know every client they work with. That is something very rare in to corporate world.

-The office location is awesome!  Great restaurants, museums, and coffee shops are all around the area.

-Being a woman coming into Baltimore I was obviously a little nervous at first because lets face it, the city does not have the best reputation.  But the area where the office is in is very safe and I always felt comfortable walking around the area even at night.

-The people you work with are awesome!  This is much more of a family then a company.  Even when it 5 and the phones go off people just don’t leave the office.  I think because it is such a fun environment to work in, people don’t mind staying late and putting in long hours.

Things I did not like:

-The office is in downtown Baltimore.  That means that parking can be a huge pain and expensive!  If you can, I would seriously recommend using the Subway or Light Rail to get to the office.   There is a stop just 2 blocks from the office.

-I wish it paid.  The work is fun, but it would have been nice to get paid and not just earn college credits.  I never felt like they took advantage of their interns in any way though and I really did learn a lot.


Written By: Samantha Bradstreet
University of Maryland, Class Of 2012